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You are leaving some money on the table if your brand is not on Instagram in this digital age. With over 500 million daily users, Instagram is now a fertile ground for businesses to sell their products and promote their brand.
According to a 2019 Facebook research, 78% of the people surveyed say they perceive brands on Instagram as popular. Furthermore, 80% say they use Instagram to discover new products and services, while 83% say it influences their buy decision.
However, selling on Instagram in 2020 is beyond just creating an account and posting your products. You must know how to sell your products effectively on Instagram to achieve the results you want.
Are you ready to start selling on Instagram? Let’s get down to business!
You won’t get the best out of Instagram if you stick to a personal Instagram profile. To start selling on Instagram, you must convert your profile to a business account. Switching will give you access to essential features and tools like Instagram insights, Facebook +, shopping features, contact button, story links, schedule appointment button, and more.
You can use Instagram Insights to look up your audience personal and demographic information. Furthermore, shopping features, story links, and other buttons can be used to promote your products and increase your audience engagement.
Sharing your products information via Instagram stories and posts is a great way to generate more sales. Always use catchy product images and captions that highlight the uses, key benefits, instructions, and prices of your items. Here are some tips on how to get more sales through Instagram stories and posts:
Hashtags can help you get your products in front of those looking for them. Research the appropriate hashtags for your products and use the ones that are most popular and relevant to your business. Also, always keep your hashtags short, simple, and easy to remember.
Don’t know how to search for the best hashtags for your products? Use websites like hashtags.org, Trendsmap, and Hashtagify to find hashtags that are relevant to your products. You can learn more about how to use hashtags on different social media platform here.
The more followers and engagement you have, the more your chances of closing deals. So to sell more products, you must increase your following and get more people to view, comment and share your posts.
One quick way to unlock your engagement is by buying real Instagram followers, likes, InstaStory views,post views, IG TV views, and comments. In addition, understanding your audience and creating content that resonates around them will help you build a loyal and active following.
Selling on Instagram in 2020 isn’t an impossible task. Follow the steps above to draw more people to your brand and increase your sales.