How to Turn YouTube Viewers Into Subscribers and Leads
Is your YouTube marketing delivering results? Wondering how to get more subscribers and prospects from YouTube?
In this article, you’ll find tips to develop and optimize YouTube content that turns viewers into subscribers and leads.
#1: Attract Cold Leads on YouTube With Topical Content
Total video views is one of the factors YouTube’s algorithm takes into consideration when ranking videos. The more views your videos get on YouTube, the better your content will rank, which will help you rack up even more views.
Your goal shouldn’t be to get just any views, though. You want to get views from your target audience—people who are likely to buy from you in the future. To attract this audience and get them to watch your videos, you need to create videos they’ll want to watch.
Start by creating a persona that represents your ideal audience and put yourself in their shoes. Brainstorm keywords they’ll be highly likely to search for on YouTube and begin searching for them yourself.
For example, suppose “healthy recipes” is a topic that’s relevant to your audience. When you search for this term, YouTube will show you results based on a variety of factors.
However, for your research, you want to see what types of videos get the most views for the search term “healthy recipes.” To filter your search results based on view count, click on Filter and then View Count.
Looking at the results now, you can see that the most-viewed content for your search term seems to be list-type videos, where multiple ideas and recipes are shared in a single video. So to get more views for this keyword, you might create how-to videos where you share multiple ideas and recipes in each video.
Keep in mind that videos that get a lot of shares will rank better on YouTube. So you want to create content that performs well on other platforms too.
Optimize Your Videos for Exposure on YouTube
Publishing your video on YouTube and using outreach will help you drive up initial views. However, to continue getting views long-term, your video will need more exposure.
Remember that YouTube isn’t just a social network; it’s also the second-largest search engine in the world. To optimize your videos for YouTube search, you should include relevant keywords in your title, description, and tags.
To research keywords, start by looking at YouTube’s autosuggestions. Just type in a keyword related to your niche and YouTube will suggest a list of potential keywords. You can then search the suggestions to find even more keywords.
Once you’ve chosen the main keyword for your video, use it in the title and include the rest of your keywords in the video description and tags.
To find even more tags and keyword ideas, try the Keywords Everywhere Chrome extension. While there’s a limited free version available, it’s designed as a “pay as you go” tool, so rather than pay a monthly fee, you purchase credits as needed. For $10, you get 100,000 credits.
After you install the extension, every time you watch a YouTube video, Keywords Anywhere will show you keywords and tags that are related to the video you’re watching. You can copy and paste these keywords as tags or weave them into your YouTube video titles and descriptions.
You can also drive more views by promoting your other videos in your YouTube endscreens. The endscreen is a component you add to the end of your videos, which can last from 5–20 seconds.
YouTube lets you add multiple elements to your endscreen, including the subscribe element and link element. To drive more views, focus mainly on elements such as video and playlist suggestions (i.e., playlists of your videos).
Pro Tip: Suggest only your most relevant videos to get people to watch more of your videos continuously.
Try our services on