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We wish there were a crystal ball that we could just look into and find out the best time to post on Instagram, but unfortunately, there is no magic number. The best time to post on Instagram depends on your target audience. But don’t worry, because we are going to help you find the best time to post on Instagram in 2019.
One thing that all people seem to agree on is that the weekdays are better than weekends to post on Instagram. But, if you are trying to grow your Instagram account, we recommend posting on a daily basis.
Researches show that the best time to post on Instagram is when users are looking for a distraction from work or having some downtime.
You can schedule your content to post on these times to get in the feed at the right moment for maximum engagement.
Every social media marketer knows that Instagram’s engagement is not what it used to be. Previously you used to be able to reach all of your followers with every post, but today that number is reduced as Instagram has started to place more emphasis on their paid advertising services. Despite these changes, Instagram accounts with a loyal following and high engagement rates can still reach a high percentage of their followers and grow organically today.
Since the entire algorithm isn’t public, one main factor Instagram uses while determining the organic reach and quality of the post is the engagement and responses the post gets when it’s viewed soon after sharing. The speed in which the post receives positive engagement is a massive indicator that the platform uses when determining if it is high quality and should be expanded on their feed.
Usually, for most local businesses, the best time to post on the platform is during the early evenings and midday. Some particular brands such as restaurants, bars, and nightclubs may benefit from posting on days near the end of the week when people may be thinking about planning their weekend.
We recommend switching your Instagram account to a business profile. With the business profile, you can get specific insights about your profile, your posts, and your followers. It will give you the top states and cities where your followers are located out of, and the specific days and hours each day when your audience are active on Instagram the most.
Once you have access to these Instagram insights which are personalized for your own account, you can define the best time to post on Instagram based on those peak hours are given. And after that, you can use our service for Instagram to plan your post ahead of that time to get the maximum engagement.