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Here we go again!
Facebook just announced another change to the algorithm that determines what people see in the news feed.
Remember: the news feed algorithm regulates whether your fans see the content you post on your business page.
And this is the 3rd major change to the Facebook algorithm in the past few months!
But the latest update shouldn’t greatly impact your posting strategy — not like the change that killed click-baiting.
The first change deals with posts about “trending topics”.
For example, if you & your friends are posting about the Dallas Cowboys game on TV, you’re more likely to see those posts in your news feed as a trending topic.
Currently one of the signals we look at is the total number of likes that a post has received when determining how high up to show it in News Feed. With this update, we are going to begin looking at when people are choosing to like, comment and share.
If people are engaging with the post right after it is posted, and not as much a few hours later, this suggests that the post was most interesting at the time it was posted, but potentially less interesting at a later date. Based on this signal it is more likely to appear higher in News Feed earlier on and lower at a later date.
So instead of looking just at the Like count of a post, Facebook now considers when people Liked & commented on the post when deciding whether to show the post at the top of the news feed.
I’m sure you recall that Facebook recently introduced a feature called story bumping. Story bumping causes older posts to appear at the top of the news feed when your friends interact with the content.
Lately, it seems my feed only contains stories that have been bumped & given priority over newer posts.
Hopefully this makes the news feed better by making the content you see on Facebook more timely & relevant.
We shall see.
What I fear from this announcement is that pages will start posting updates that have nothing to do with the business.
For example, a local bakery might post a link to a beheading video just to game the news feed.
Would that post appear at the top of the news feed? Maybe. But do donut lovers really want to see that kind of mayhem?
Probably not. So play it safe.
According to Facebook, you should stick to posting strong content that’s relevant to your audience — not try to game the news feed algorithm.
What about you? How do you think this new change will affect your reach?
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