77% of business marketers agree that branding is the most critical aspect of business growth, according to a report by B2B Market Leaders. Branding is essential to understanding how the audience perceives your company and its products. It directly communicates and connects the business with the customers. Regardless of the size of your business, branding dramatically influences your future outlook, including sales and revenue. Creating quality videos, targeting the right audience and understanding your competition are some of the key strategies used in branding. But the truth is, marketers are not always getting things right.
When it comes to building a strong business brand, there are critical mistakes you should avoid:
Don’t Copy or Neglect Your Competition
Before implementing any branding efforts for your business, you have to research your competition. Most rival companies make the mistake of copying each other’s ideas of branding. It’s essential for a company to learn about their rivals in the industry and create a unique brand that separates them from others. Customers may be attracted by this unique proposition that your product offers, resulting in more sales. Therefore, as a business, you can avoid copying what your competitor is doing but at the same time keep an eye on what they’re doing better than you so you can improve on your branding efforts for improved results.
How customers view your business should be consistent across all platforms. Inconsistency can slow the growth of your business. For your brand to be successful, the message should be simple and clear and resonate with your customers. Consistency builds trust, familiarity and credibility with your audience. Its impact is massive on your business with regards to sales and revenue. Therefore, for future success in sales, your brand message on the logo should be consistent with your audience across all of your media such as your website, social media platforms, trade shows and printed marketing materials.
Ignoring the Value of your Audience
Branding of products sometimes fails as companies focus on themselves instead of the customer’s perception. You risk losing current and potential customers if you don’t address their needs. Having a clear picture of what your audience wants can help you develop a brand message that appeals to them. Therefore, conducting thorough market research is essential for successful branding. A seamless customer feedback mechanism should also be incorporated to get a clear picture of your products in the market. Developing a strong brand requires you to be forward-thinking and focus on customer value.
Video marketing offers companies great opportunities to connect and
establish a relationship with their audiences at a deeper level.
Consumers can spot a low-quality video which doesn’t relate to the
advertised product, and they end up disassociating themselves with the
company. This can hurt the overall revenue and in turn the brand of the
organization. On the other hand, a well-designed video is an effective
and quicker way of reaching the targeted audience on a broader scale. It
builds the company’s brand and increases sales. Furthermore, perfectly
designed videos offer the best return on investment vis-à-vis other
Branding is vital for businesses that directly compete with their
rivals. Poor branding directly impacts your marketing efforts and
overall performance. Avoiding these pitfalls will ensure you build a
sound brand that offers real value to your customers.
We wish there were a crystal ball
that we could just look into and find out the best time to post on
Instagram, but unfortunately, there is no magic number. The best time to
post on Instagram depends on your target audience. But don’t worry,
because we are going to help you find the best time to post on Instagram
One thing that all people seem to agree on is that the
weekdays are better than weekends to post on Instagram. But, if you are trying
to grow your Instagram account, we recommend posting on a daily basis.
When is the best time to post on
Researches show that the best time topost on Instagram is when users are looking for a distraction from work or having some downtime.
Early mornings: some people check
Instagram before getting out of bed when they wake up.
Lunch break on weekdays:11 am to 1 pm
After work time: 5 pm to 8 pm
Weekend afternoons: the time when most people sleep in
You can schedule your content to post on these times to get in the feed at the right
moment for maximum engagement.
of posting time on organic engagement
Every social media
marketer knows that Instagram’s engagement
is not what it used to be. Previously you used to be able to reach all of your
followers with every post, but today that number is reduced as Instagram has
started to place more emphasis on their paid advertising services. Despite
these changes, Instagram accounts with a loyal
following and high engagement rates can still reach a high percentage of their
followers and grow organically today.
Since the entire algorithm isn’t public, one main factor
Instagram uses while determining the organic reach and quality of the post is
the engagement and responses the post
gets when it’s viewed soon after sharing. The speed in which the post receives positive engagement is a massive
indicator that the platform uses when determining if it is high quality and
should be expanded on their feed.
to find out the best time to post on Instagram?
Define your target
audience’s time zone: if you own a local business, you would already know
the time zone of your target audience based on your location. The exception to
this guideline is if you’re located in Las Vegas or run a business related to
tourism that is mainly supported by travelers.
Understand your target
audience’s schedule: if your target audience is still on school or works a
general 9 am – 5 pm workday, then you should post around their lunchtime (11 am – 1 pm)
or on 5 pm – 7 pm when most people are going out of their office and talking or
driving in the public transportation.
Weekends vs. weekdays: the
recent studies have shown that engagement is a little higher on weekdays as
users are in their daily routines and use Instagram during long commutes and
downtime. Weekdays afternoons are the optimal time to schedule the post to maximum reach and engagement.
is the best time to post for small businesses?
Usually, for most local businesses, the best time to post on
the platform is during the early evenings and midday. Some particular brands such as restaurants,
bars, and nightclubs may benefit from posting on days near the end of the week
when people may be thinking about planning their weekend.
can I get more specific times to post based on my followers?
We recommend switching yourInstagram account to a business profile. With the business profile, you can get specific insights about your profile, your posts, and your followers. It will give you the top states and cities where your followers are located out of, and the specific days and hours each day when your audience are active on Instagram the most.
to find this information on my business account?
Scroll down to the end of the page to find “Top locations” and “followers” to see the location and the time when your audience are in the app most often.
Once you have access to these Instagram insights which are personalized for your own account, you can define the best time to post on Instagram based on those peak hours are given. And after that, you can use our service for Instagram to plan your post ahead of that time to get the maximum engagement.
Instagram is one of the most powerful and essential
marketing platforms of our time. It is great for content marketing and
advertising and, at the same time, for customer service and
communication. It can drive high engagement and better return of
investment for a brand, marketer or agency.
As with anything these days, Instagram developed and standing out in 2019 is much more than just posting high-quality photos and videos! Habits changed and so should we – then, let’s talk about Instagram trends.
If you want to succeed on Instagram in 2019, it definitely starts with being visually delightful enough to inspire people to press that ‘follow’ button and that is one hard thing to do.
What Instagram trends should we expect in 2019?
IGTV_ How Instagram made vertical videos popular
Filters, new amazing filters.
Companies taking influencers on Instagrammable vacations
Story highlights improvement
#1 IGTV_ How Instagram made vertical videos popular
It looks like the smart Instagrammers made vertical videos a huge Instagram trend also socially acceptable. It also started with the rollout id Instagram stories, and now vertical videos are everywhere: Instagram lives, stories, IGTV and YouTube.
How companies and brands are using IGTV?
IGTV is still beginning to become a favorite medium for influencers and brands which only means that right now is the best time to start creating personalized content on it.
#2 Filters, new amazing filters
Kylie Jenner has her own Instagram filters (the one with lipliner and colorful lipsticks!), Rihanna, Liza Kosky, and even Buzzfeed have their own personalized Instagram filters. And we all know celebrities just love a good filter, don’t they? So you need to follow their accounts to unlock their filters. All those filters shoe how filtering the reality is actually a part of our lives, or, our Instagram lives.
#3 Companies taking influencers on Instagrammable vacations
We all know that beauty and fashion are the most engaging niches on Instagram. The most followed beauty and fashion brands on Instagram in 2018 are:
Mac (19.6 million followers)
Anastasia Beverly Hills (17.9 million followers)
Sephora (15.3 million followers)
NYX Cosmetics (13.2 million followers)
Too faced (11.1 million followers)
Chanel (30.4 million followers)
Louis Vuitton (27.3 million followers)
Gucci (28.3 million followers)
Victoria Beckham (23 million followers)
Dior (21.6 million followers)
Right now more and more brands are creating offline Instagram worthy events as part of their PR and social media strategy. Inviting journalists and influencers on launch events and press trips are the perfect opportunity to create social engagement, buzz, and sales. That’s right, sales! Influencers will tag you in their Instagram pictures and stories, use your branded hashtags and location, so, they will inspire their followers to visit your brand or purchase your product or service.
#4 Instagram shopping
Shopping has become so much easier on Instagram thanks to the new shopping posts features. The swipe up, link in bio, sponsored or direct links in photos can really help you with marketing on Instagram. It’s all about one of the most influential 2019 Instagram trends, easier mobile purchasing. On average, Instagram users spent 52 minutes per day on the platform. In this time they will be tempted to buy a lot.
How to use Instagram shopping:
Its all about testing guys. What works for some influencer won’t necessarily convert for you too. While companies may use direct purchase links in their feed, influencers will use Instagram stories to find a customer from their followers. So, you have to test these ways out.
#5 Story highlights Improvement
Instagram stories are viral these days, and it got even better when Instagram added stories highlights.
They are popular because unlike Instagram stories that disappear after 24 hours; highlights let you create clips and group them on your profile to keep as long as you want.
Many Instagram influencers use stories highlights to put a focus on new products, tutorials, topics, and events or even introduce themselves in a few stories.
How to create Instagram stories highlights:
Go to your profile
Click the “new” button right next to “story highlights.”
Select from your (on your archive stories)
Choose a title and a cover photo for your highlight.
To edit or delete a highlight, just tap and hold it on your profile.
Being successful on Instagram in 2019 requires a solid social media strategy. It all starts with creating your content, to build an aesthetic profile that will catch some eyes. Staying close and connected to your community by using Instagram stories and highlighting them on your profile. And most importantly, do more than just reaching your community online: create offline events to encourage that great Instagram moment and meet up with your audience in real life.
Instagram is designed to be used only by phones, but if that doesn’t work for you,here are a few steps for uploading directly from your pc to Instagram without using a mobile.
Instagram changed their API to allow third-party apps to post on Instagram in some situations. For now, it only works for Instagram business accounts, and while it allows you to schedule your posts, not all of the usual Instagram features are available. Several social media management services like instazood offer this functionality now.
Here are a few ways to post from your PC directly to Instagram without using your phone:
With a Web Browser
Usually, when you open the Instagram site in your desktop, you get a version of the site that is stripped-down. It only lets you do some things such as commenting on photos, but it doesn’t allow you to create new posts.
Many of the latest browsers can be used to make the Instagram site assume you’re accessing it with a phone so that the posting function will be available. It’s called user agent spoofing.
Benefits of this method are that doesn’t require installing a third-party app or plugin, and it’s free. But there are also disadvantages, not all Instagram features are accessible through the website such as filters, tagging photos,multi-photo, and tagging photos posts. And while it’s pretty easy to do, it’s still not as simple as a third-party app like Instazood.
You can access the Instagram website with a standard web browser on a laptop or desktop in a stripped down version.
After logging into your Instagram account on a desktop browser, you can view, like, and even comment on photos, but one thing you can’t do is post new images.
This will open the Developer Tools panel. Depending on the layout of your browser and screen, it might open in a separate tab or might be at the bottom of your active tab.
You will see a lot of menus, codes, and tabs. You can safely ignore almost all of it. Search for the small icon at the top left that shows a phone and tablet.
Click on it. The chrome window will now transform into the dimensions of a specific smartphone or tablet.
You can change the phone model by using the drop-down menu, although it really doesn’t matter too much which preset you use here as long as it’s a standard mobile device.
So now it looks just like the mobile app. And you can now see the camera icon on your screen. So you can use it just like the mobile version. Use the camera icon to create a new post by browsing for a new photo and uploading it.
Posting on Instagram using Safari
Go to Develop > User Agent > Safari – iOS 10 – iPhone.
If you can’t see the “Develop” option in the menu, you should go to Preferences > Advanced and check the box at the bottom for “Show Develop menu in menu bar.
The page will be refreshed and show the camera icon of Instagram at the top of the screen like this:
Posting on Instagram using Firefox
First, make sure you’re using the latest version of Firefox first.
Go to Instagram.com and log into your account.
Go to Firefox’s main menu
go to Tools > Web Developer > Responsive Design Mode.
You will then see a responsive, small version of Instagram that includes the camera button.
If you want to have a larger viewport, click on the bar at the top of the screen that says “no device selected” and choose a device with a larger screen.
Posting on Instagram using Internet Explorer
Press F12 on your keyboard to open Developer Tools.
Find the Emulation tab and choose a mobile device from the list of options.
That’s it. We hope you find this article helpful!
Please let us know if you know any other ways to post on Instagram from your computer by commenting below.
How to Grow a YouTube Channel in 2018: 8 Tips for Small YouTubers
Growing on YouTube seems like an uphill battle if you’re a Small YouTuber with under 10,000 subscribers. But there are some simple things you can do that will help you grow your YouTube channel in 2018 no matter how many subscribers you currently have.
Here are 8 of the best tips for growing a YouTube channel in 2018
1. Focus Videos on a Theme Each Month
By focusing your videos on a theme each month it’s easier to plan out your content, and easier to convince people to subscribe that month.
Keeping content focused is one of the biggest struggles for Small YouTubers who haven’t found their voice yet. If you pick a theme for each month and you at least choose one for the first 3 months (or next 3 months if you’ve already started) you can make sure that your videos are related, consistent and attract the same type of viewers and keep their attention.
A YouTube Channel with a clear focus is easier to subscribe to.
2. Ignore Your Subscriber Count for the Next 90 Days
Don’t stop reading and click off the article, this one actually is a secret growth hack. One of the things that crush Small YouTubers is being discouraged about their growth. Becoming discouraged BEFORE you’ve established GOOD HABITS will hurt you more than anything else.
You learned to walk because falling down 1,000 times didn’t discourage you as a baby. You’ve lost that as you’ve gotten older. You have to keep making videos even if they aren’t getting views or subscribers or even monetization. YOU HAVE TO, because it’s the only way you will get any better.
If you ignore your subscriber count and view count for the next 90 DAYS and ONLY focus on how to make better content more consistently for those 90 days, you will have better habits than when you started, and probably better results too!
3. Stop Using ONE WORD Tags
Tags/Keywords are confusing in YouTube, but ONE SIMPLE RULE, can completely change your ability to rank in YouTube even if you have a Small YouTube Channel. YouTube doesn’t rank videos based purely on their subscriber count or view count (despite misinformation in the YouTube community).
Use Tubebuddy and create “search phrases” as your keywords/tags. Think about what someone would type into YouTube or Google Search if they were really looking for this video.
4. DO NOT EMULATE BIG YOUTUBERS WITH MILLIONS OF SUBSCRIBERS (EXCEPT FOR PRODUCTION & EDITING)
This tip is a bit tricky. You have to understand that established YouTubers with Millions of Subscribers, already have an audience, and they only really have to make videos that audience will love. Those creators have found their voice, they are already confident, and they have a lot of data that is specific to their channel and personality.
Copying what works for them right now, may not work for you, in fact, there is a really good chance it absolutely won’t work for you. It’d be like an average person, starting the workout routine of an Olympic athlete in their prime… bad idea.
What you can look at is larger creators in your niche and start thinking about the tools they use to make their videos, and what their production and editing looks like, for ideas to improve your own “technical quality”.
Your on-camera presence and presentation skills, are something you’ll develop over time with practice and a few pointers.
5. Use Social Media to Get Traffic in the First 24 Hours of Publishing a Video
You can’t rely on YouTube to do all the work and promote your video for you. It’s important to use social media to your advantage and build a following on other platforms around your channel niche and interest.
One of the key reasons this is important is because theYouTube Algorithmfavors outside traffic. This is something people familiar with ranking websites in Google have always known, you have to get external traffic. Get those views and watch time up in the first 24 hours!
If you can create a traffic spike the first day a video is published, it will perform better in YouTube. If you can also get more engagement within that time, or get people to watch videos in a playlist, that will help YouTube understand this is a video worth promoting to more people.
6. Make Click-Worthy Thumbnails
Clickbait is a problem in YouTube because people are desperate to compete for views and attention. The problem is that Clickbait is tricking a viewer selfishly, it’s breaking a promise.
You can get clicks without resorting to clickbait. Click-worthy thumbnails take advantage of good design, good photography, text you can actually read, and image that makes you curious to find out more or what’s going to happen next.
7. Avoid Starting With Videos That Are All About You
Imagine you’re walking into the lunch room back in school, and you sit down in a random group and start talking about yourself… that is what most people do with their first few videos on YouTube and wonder why nobody is watching them when they “worked so hard”.
It’s so simple of a mistake to avoid, so why do so many people do this? Because they are just emulating their heroes on YouTube and people they look up to who are larger creators.
But if they went back to the early videos of those creators, most never started out that way (the exception being creators who had a big following in Vine or Snapchat or Instagram first).
Make content around things you’re interested in, like sports, or your favorite book series. Your channel will grow as you find your voice and find your focus, but the important thing is to get comfortable by talking about things that you’re passionate about and excite you and show off your personality without you talking about yourself too much.
8. Ask Your Viewers Questions and Ask Them to Subscribe
When you ask your audience questions, even when it’s a small audience they are more likely to engage. It’s a fact that someone who comments (positively) on a YouTube video, is more likely to eventually become a subscriber.
In YouTube Analytics, I’ve seen a direct link between growth in comments correlating with growth in subscribers
You also have a better chance of getting people to subscribe if you ask them to, but you have to give them a reason. If you’re vegan cooking channel your ask would go something like this:
“Each week, we’re sharing healthy hacks and healthy snacks we know you’re going to love. If you want don’t want to miss out, subscribe and we’ll keep you healthy and hungry for more!”
It’s up to you to come up with a compelling reason for your audience to become subscribers and not just viewers. Helping you grow and become YouTube Famous is not a compelling reason for a viewer to become a subscriber.
How to nail Instagram stories Instagram stories Tips and Hacks
If you want to craft a killer story as no one can, you have come to the right place.
It has been a couple of years since Instagram launched stories feature, and it has taken off, adding different tools and options over time to let you get creative with your storytelling on Instagram.
So, I have assembled the top tricks and hacks to help you master the Instagram stories
What are Instagram stories?
Snapchat was the first one to roll out stories, But now almost every social media platform has copied it, including Instagram and Facebook.
It basically allows you to upload videos and photos and then share them with people who follow you and lasts for 24 hours. After that time, they will disappear. There is no limit, you can share as many as you want, and there are a lot of ways to spice them up.
To view someone’s story on Instagram, just tap on the red circle around their profile photo at the top of your home screen. To exit stories, swipe down.
Tips and tricks to help you create effective Instagram stories
Now that you know more about Instagram stories, how can you design stories that are effective for your audience? Here are some extra tips to help you create better Instagram stories.
1 Make your story visually appealing
Instagram is a visual-based social media. So if you are going to use Instagram stories, you should create pictures and videos that are visually appealing to your followers.
There are a lot of brands that use Instagram for their social media marketing, so if you want to gain more customers, you should make your Instagram stories stand out.
The best way to make sure your Instagram stories are effective is by making them visually attractive to your audience.
Instagram has provided many tools for you to craft creative content such as polls, stickers, question polls, filters and other features which you might find extremely helpful.
By using these tools, you can edit your pictures and make them visually engaging for your followers, but remember using them in the right amount.
2 Don’t overdo it!
When using Instagram stories features, be careful that you don’t overdo it. If your story goes overboard, you may end up pushing people away.
Your pictures shouldn’t be too flashy. If you have too much going on your stories, your followers will swipe past your stories without engaging. You want to increase engagement, so it is better to keep your stories exciting but not too over the top.
As for your videos, make sure they aren’t too loud. If you share a video that has loud sounds, users will skip over them instantly. So you should make sure that your video has a suitable sound level and doesn’t overwhelm your followers.
3 Include a call to action on your stories
If you want your Instagram stories to be perfect and engaging, you need to include a call to action or a CTA.
A call to action gives your audience directions and tells them where to go next.
When you use Instagram stories, you want your followers to check out your profile, make a purchase or complete some other action. You should tell your audience how to take the next step. By adding a CTA, you direct them to the next level.
You need to make sure that you are straight about your CTA. Use them in all of your stories to ensure that your audience won’t miss it.
At the end
Instagram stories are very useful, and there are a lot of tools that can take your Instagram marketing to the next level.
Something to keep in mind is that Instagram is always changing which means as a marketer you should always keep an eye on the updates and changes and how you can include them in your marketing strategy.
We hope that you find this article helpful.
if you have anything to add to this article, we will be happy to receive a comment from you.
What is the difference between tags and hashtags? As if that wasn’t confusing enough, there have to be various social media platforms to add on to the complication. How can I use hashtags and tags for Search Engine Optimization? Let us answer each question in details in the following article.
Definition of Hashtag
The meaning of Hashtag according to dictionary declares that it is:
(on social-networking platforms) A word or phrase preceded by a hash mark (#), used inside a message to identify a keyword or subject of interest and facilitate a search for it.
Definition of tag
The meaning of Tag according to Webopedia declares that it is:
Keyword information to identify images or text within their site as a section or topic. Blogs and web pages with identical tags can then be linked together allowing users to search for related or similar content. Tags can be created using acronyms, words or numbers.
The difference between tags and hashtags
Hashtags are branding a topic. When you use a hashtag, you are looking to attach whatever you are talking about to that topic. So for example, I am watching a football game, and I want to comment about a play I will say “Man Ronaldo just crushed that ball #football.” So my comment is being attached to the topic of football.
A tag usually applies to a person. This is when you are trying to get the attention of someone who might find what you are talking about important. So for instance, if I make a video talking about a product and I want the brand to know I am talking about it, I will mention or tag them in my post so that they get a notification.
Tags in Instagram
You can @tag individuals and businesses in both posts and comments. A list of accounts you follow will show up when you use the tag. When the Instagram account you want to use appears, choose it from the drop-down menu. If you don’t yet follow the account you want to tag, you will either need to follow it first or look up the exact username before tagging
#hashtags work in both captions and comments; however, the drop-down functionality is different for every mobile device. If you are using a hashtag for the first time, you should look it up in advance to find the right one. Once you have applied a hashtag, it should auto-populate for future use.
How to use the new Instagram algorithm to boost your business account?
From SEO to social media, algorithms are usually what determine who actually sees the content you post and who does not. As the algorithm changes, yesterday’s marketing strategies might become less efficient tomorrow. That’s why your policy on each social media platform needs to change as the algorithm changes.
On Instagram just posting on a consistent basis with the right hashtags won’t necessarily ensure that your content will always reach its expected audience.
Instead, you should consider how you can work with the new algorithm to ease your way to a better Instagram marketing.
How does the new Instagram algorithm work?
The new Instagram algorithm manages the order of the posts that Instagram users see when they are scrolling through their feed.
Based on particular signs, it prioritizes posts, driving the most relevant posts to the top and giving them the most visibility, while other contents are being placed further down in one’s feed.
These three factors can help you find out about your Instagram strategy:
Relationship with the user:
If a user has interacted with a lot of your past posts, they will be more likely to see your future posts. Users interest This factor is based on whether the user engages with other related posts and accounts. Users who also interact with similar niche are more likely to see your own posts.
Recency of the post:
More recent posts will be pushed to the top of the feed, while older posts will show up further down.
There were also more general points that Instagram shared, which you can make a note of:
If users follow a lot of accounts, you will face more competition for the top place in their feed.
Business profiles on Instagram are instantly at a disadvantage in terms of organic reach compared to individual accounts.
Now, you might be thinking what all this have to do with your Instagram marketing strategy.
So let’s take a look at the ways you can change your approach to reach more of your consumers.
Build up a better relationship with your audience
customer loyalty and constant engagement from your followers is now more critical than ever because it can get you on top of their feeds.
how to create a better relationship with your audience
Try to encourage your followers to share their ideas and find an opportunity to start a conversation with them.
Share User-generated content about your business that your audience has posted. This not only causes more UGC, but followers may tag you in their posts and further increase your digital trace on Instagram.
Use Engagement-building contests, like tag-a-friend posts or Instagram contests that encourage people to comment.
Post when your followers are online
As, RECENCY is a factor in where your post ends up in your followers’ feeds, use it to your advantage. This will show Instagram that it’s a content that more of your followers would want to see.
To get the maximum engagement of every post, try to post your content during your peak posting times.
Finding your peak posting times may take a little time and effort, you can start by using your Instagram Analytics report, available to all Business accounts in the mobile app.
If you tap on the Audience tab in your Insights and scroll all the way down, you will see a section showing you when your followers are mostly online. You can view this information by days of the week or by the hour on every day.
You should test out specific posting times to see what actually works best for you. Maybe posting right before a big wave of activity will work best for your brand, or perhaps it’s better to post right after a wave starts.
Respond to comments ASAP
Have you noticed the business profiles who respond to as many comments as possible on Instagram?
This produces social proof for your content, increasing your comment numbers while also encouraging more replies. But it also increases your chances of gaining more engagement while your post’s potential reach is at its top.
Use hashtags to reach new active users
Hashtags can help you extend your reach by helping you show up in related searches.
For this method to be effective, you need to choose the hashtags that your target audience would search through to discover content and new users.
This is where you will get views that can lead to clicks through to your Instagram profile, engagement, and probably new followers.
Use Stories to get attention
Instagram Stories draw a lot of attention because they are not controlled by the same algorithm as posts in your feed. They are also an excellent way to interact with your followers and create loyalty, resulting in more engagement on your Instagram posts, and more reach.
There are many ways you can use stories:
Add hashtag stickers with your branded hashtag. When users tap on the sticker, they will be taken to a page of posts using that hashtag, whether they are your own, customer posts or both.
Share Stories from other accounts. Instagram allows you to share others’ Story directly to your own. You can even encourage your followers to share one of your posts to their Story.
Encourage engagement with interactive stickers. Such as poll stickers, the emoji slider, and question stickers. This provides you with even more content that your followers might engage with.
Instagram has changed its algorithm again, and while we all claim to hate the issues with a time-sequenced, chronological news feed, the algorithm brings many beneficial results to users. Before the introduction of Instagram’s algorithm, people were spending around 24 minutes per day on Instagram, but since its implementation, that increased to 30 minutes per day per user.
Instagram has declared the main factors that run its algorithm, And those factors are somewhat familiar to Facebooks:
As with Facebook the Instagram feed is personalized and based on who and what the individual Instagram user likes rather than who they follow. So what you see on your feed is based on machine learning of your past behavior on Instagram. Even if you have the same followings as someone else, you will get a personalized feed based on how you interact with the accounts you follow.
Instagram considers the user’s preference for posts and the level of which they have engaged with related content in the past. Instagram has established some useful image recognition tools which it seems to be factoring into the algorithm well before Facebook does. It prioritized the posts from friends and family. Therefore you will see 90% of posts from your family and friends instead of the 50% when it was an entirely chronological feed.
This factor is about recency with Instagramhaving feedback from users about observing older posts in their feeds. The purpose is to make it more chronological and to “feel fresher.”
This is about your prior engagement with the post creator. As you may know, engagement is measured by likes, views, comments, direct messages, and post tags.
Other factors which also feature in the Instagram algorithm are:
If you follow a small number of accounts, you will see most of their content on your feed. But if you are following a large number of accounts, you will see only the top content.
the frequent Instagram visitors will have a more chronological experience as the also strives to show the best posts since their last visit.
If you spend the right amount of time on Instagram, you are likely to see even more posts as Instagram tries to go deeper into its catalog.
What about Instagram business accounts?
We know with the Facebook algorithm content on personal Profiles enjoy way more reach than that of Pages. That’s led people to be cautious of switching from personal to business accounts on Instagram however, according to TechCrunch, Instagram’s team told them that “Instagram doesn’t give extra feed presence to personal accounts or business accounts, so switching won’t help your reach.”
Instagram posts are not getting the exposure they used to. It’s determined that only 10% of your followers are viewing your posts on their feed. Instagram measures the interest of your followers to decide whether or not it should be shown to the other 90% of your audience.
Quality is getting very important on Instagram and is all about engagement. The most significant thing you can do is craft quality content that authentically resonates with your followers.
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